Toy and consumer products veteran Genna Rosenberg has launched a new agency, GennComm, to execute PR, strategic marketing and business development campaigns for clients in the toy, licensing, consumer products, technology and luxury goods industries.
GennComm has also created an ImaGENNation division to develop and market unique product innovations with a variety of manufacturing partners, as well as advise clients on product improvements and line extensions for existing products.
Rosenberg, the principal and founder of GennComm was most recently executive vice president of strategic marketing, communications and business development at Imperial Toy. She also led the global communications and investor relations strategies at Jakks Pacific for more than 11 years.
"Whether our clients want exposure to moms, the media or the masses, to develop and execute strategic marketing initiatives, or to open doors with new meaningful partnerships, realizing our clients' goals is our top priority," say Rosenberg. “We already have an amazing team at GennComm and continue to build our bench strength with knowledgeable and seasoned marketers who will use their powerful relationships, creative vision and strategic know-how.”
The roster of clients for the new firms includes the new multi-platform kid’s entertainment property StoryBots, entertainment content producers SD Entertainment, TCKL kid’s property The Drip Drops, Cra-Z-Art’s new Lite Brix Super Light Building System, Playhut’s Mystixx Vampires fashion doll line; the Wicked Cool portfolio including Scanimalz and Teenage Mutant Ninja Turtles, educational consultant and Disney author Alan Sitomer, horror artist Robb Ortel and parenting expert Stacy Kaiser.