Garfield Gets New Partners

Paws has announced a slew of new licensees around the world for the Garfield brand. New partnerships include:
  • Aurea for a bi-monthly Garfield magazine in Italy;
  • Blues Clothing for a range of leisurewear, sleepwear and underwear for girl’s, ladies and junior’s in the U.K. and Eire;
  • Body Dream for men’s, women’s and children’s apparel in South Korea;
  • Dillman Farms for fruit butter spreads, preserves, jellies and fruit toppings in the U.S.;
  • HBS Group for Garfield pasta and noodles in South Africa;
  • Hi-Flyer Food for use of Garfield characters in a promotional campaign for KFC restaurants in Benelux;
  • Jiangmen City Binqi Foods for a wide range of candies and chocolates to be distributed at convenience stores throughout Asia;
  • Mobiu Servicos de Tecnologia Movel for a customized cell phone featuring pre-loaded Garfield content, such as wallpapers and ring tones, in Brazil;
  • Multipet for dog and cat toys in the U.S.;
  • Nara Homedeco for a variety of homewares in South Korea including sleeping bags, rugs and duvet covers; and
  • O.D.M Design & Marketing for Garfield watches in various Asian countries.

“Garfield,” first published in 1978, is the world’s most widely syndicated comic strip.