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Fist Pump for Mattel's 'Jersey Shore' Board Game

Mattel has inked a deal with Viacom Nickelodeon Consumer Products to launch the “Jersey Shore Family Vacation” board game.

The game is inspired by the MTV show and features trivia based on notable moments and memorable phrases from the reality series. The game is aimed at players 18 and over.

“At Mattel, we are always looking for culturally relevant trends and fan-favorites, such as ‘Jersey Shore,’ to inspire our games and bring to life an engaging play experience,” says Ray Adler, senior director, global games, Mattel. “The game is the perfect gift for any fan this holiday season and is sure to bring laughs, and maybe some drama, just like the show.”

The game will reference show highlights fans will recognize, such as “Ron Ron Juice” and “Sunday Dinner,” as well as “Gym,” “Tan” and “Laundry” bonus points.

“‘Jersey Shore Family Vacation’ hit the cultural zeitgeist again when it returned to MTV, and we worked with Mattel to create a game that captured the iconic moments and big personalities from the show,” says Jen Caveza, senior vice president, toys, Viacom Nickelodeon Consumer Products. “This game is a great way for fans to play along with the ‘Jersey Shore’ crew in their own home.”

The “Jersey Shore Family Vacation” board game will be available on Amazon.com this month.

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