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EA Clicks with Moschino on ‘Sims’ Apparel

Maxis, an Electronic Arts video game studio, has partnered with Moschino on a capsule collection inspired by “The Sims.”

The Italian luxury house has launched its line of Sims-styled ready-to-wear items and accessories. Moschino’s collection includes life-size items from the video game series such as a Plumbob bathing suit, a Freezer Bunny cell phone cover and a Uni-Lama T-shirt.

“I love the idea of being able to imagine, design and bring to life a world of individual personas with The Sims universe,” says Jeremy Scott, creative director, Moschino. “That concept emulates what I get to do for each collection at Moschino as I create a fantasy universe of spectacular storylines and characters.”

“The Sims” deal marks another merchandising opportunity for the 20-year-old life-simulator video game. In 2017, Maxis launched a line of t-shirts with apparel maker Threadless.

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