Fox Teams for 'Family Guy' Tees

Twentieth Century Fox Consumer Products has tapped Poetic Gem to create a range of augmented reality t-shirts featuring the stars of its animated series “Family Guy.”

The line will feature popular characters from the series including Peter, Stewie and Brian on a new kind of t-shirt that blends apparel and technology. When the shirts are scanned on a smartphone or tablet using a free mobile app, the artwork comes to life, creating a moving, 3D image.

“Augmented reality literally lets us make an image move and dance around on a piece of clothing. It is an incredible leap forward that adds an extra dimension to apparel,” says Elliott Matthews, director, Poetic Gem. “We are particularly pleased to be developing AR t-shirts based on ‘Family Guy.’ It is a hugely popular brand among younger consumers who have easy access to technology and are always looking to snap up the latest innovation.”

The new Family Guy line follows Poetic Gem’s release of Fruit Ninja-branded AR t-shirts earlier in the year.

“When it comes to pushing the envelope, look no further than ‘Family Guy.’ When it comes to pushing the envelope in licensed apparel, Poetic Gem is the perfect brand to launch an innovative apparel line,” says Jeffrey Godsick, president, Fox Consumer Products. “We’re excited by the prospect of what augmented reality can bring to consumers, allowing them to experience our properties in all-new ways.”