Twentieth Century Fox Consumer Products has put a new team in place to help steer the division’s overall global vision, taking a renewed focus on global brand strategy for the studio’s top film, television and sports properties.
Toward this end, Jeffrey Godsick, president of Fox Consumer Products, announced the promotion of Lora Cohn to senior vice president, global brand management and strategy, and the appointment of two new vice presidents of global brand management and strategy–Teri VanLandingham and Peter Leeb.
“We’ve put in place a team of industry experts that will develop global brand strategies and manage the brands throughout every area of the division,” says Godsick.
Cohn, a 17-year veteran of FCP, will oversee the overall brand vision across all film and television properties. She also will bring a particular focus on expanding the division’s proprietary portfolio by shepherding new brands across the entire News Corporation portfolio. This approach will build upon the additions of Fox Sports, the UFC and the National Geographic Channel, which were announced at this year’s Licensing Show in Las Vegas, Nev., in June.
Prior to this appointment, Cohn was overseeing all aspects of sales and development within the division with a special concentration on hardline goods. She will draw upon her considerable experience as a team builder and leader within the division to help steer this renewed vision.
VanLandingham and Leeb will develop and manage brand strategies for some of the biggest television and film properties in the Fox portfolio. In her role overseeing Fox’s film brands, VanLandingham will concentrate on Ice Age, Diary of a Wimpy Kid classic and film franchises, Alvin and the Chipmunks, Avatar and Rio.
Leeb’s responsibilities will include oversight of Fox’s award-winning television brands including The Simpsons, Family Guy, Sons of Anarchy, New Girl, Modern Family, the Fox library products and the launch of their new shows.
VanLandingham steps into her role with more than 20 years of entertainment marketing experience including roles at Miramax Films, the American Film Institute and Rogers & Cowan. Most recently, she was operating her own consultancy practice catering primarily to the U.S. and Italy. Clients included RedEnvelope.com, the City of Rome, Air France and others.
Leeb comes to FCP from Fox Home Entertainment, bringing his business acumen in strategy, digital media, retail and enterprise solutions. Leeb will be tasked with global strategy, expanding the product pipeline and international market expansion. Prior to his time at Fox, Leeb managed advertising for Fortune 500 brands such as Ford, Mars and Gatorade.