Sponsored By

Yu-Gi-Oh! and adidas Create and Launch New Footwear Styles

adidas Originals x Yu-Gi-Oh! to be unveiled online and at retail Oct. 7.

License Global

October 4, 2022

1 Min Read
The Adi2000.
The Adi2000.Konami Cross Media

adidas has teamed up with Yu-Gi-Oh!, one of the most recognizable anime brands in entertainment history, on a new range of footwear, including sneakers and sandals. Available from Oct. 7, adidas Originals x Yu-Gi-Oh! will consist of two Adi2000 styles alongside two Adilette’s.  

Taking a step into nostalgia, the Adi2000 is a colorful, skate-inspired shoe that features two of the most well-known monsters from the trading card game and anime series, with suede, mesh and leather upper, paying homage to its predecessors. The Adilettes are open-toe sandals featuring a rubber sole with inner and outer lining that features slip-on comfort.  

adidas Originals x Yu-Gi-Oh! will feature two of the most popular characters in the game; the Blue-Eyes White Dragon and the Dark Magician. Each comes with its own accessory: one piece of the Exodia The Forbidden One as a metal hang tag. 

The announcement was made by Jennifer Coleman, vice president, licensing marketing, Konami Cross Media NY, a subsidiary of Konami Digital Entertainment, which manages the Yu-Gi-Oh! brand outside of Asia. 

Read more about:

adidasYu Gi Oh!

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like