Yu-Gi-Oh! and adidas Create and Launch New Footwear Styles

adidas has teamed up with Yu-Gi-Oh!, one of the most recognizable anime brands in entertainment history, on a new range of footwear, including sneakers and sandals. Available from Oct. 7, adidas Originals x Yu-Gi-Oh! will consist of two Adi2000 styles alongside two Adilette’s.  

Taking a step into nostalgia, the Adi2000 is a colorful, skate-inspired shoe that features two of the most well-known monsters from the trading card game and anime series, with suede, mesh and leather upper, paying homage to its predecessors. The Adilettes are open-toe sandals featuring a rubber sole with inner and outer lining that features slip-on comfort.  

adidas Originals x Yu-Gi-Oh! will feature two of the most popular characters in the game; the Blue-Eyes White Dragon and the Dark Magician. Each comes with its own accessory: one piece of the Exodia The Forbidden One as a metal hang tag. 

The announcement was made by Jennifer Coleman, vice president, licensing marketing, Konami Cross Media NY, a subsidiary of Konami Digital Entertainment, which manages the Yu-Gi-Oh! brand outside of Asia.