WildBrain CPLG has secured a deal with footwear company 33 Joints for a collaboration with the luxury British leather goods brand, Osprey London. This partnership marks Osprey London’s first entrance into the footwear category, with the initial capsule spring/summer collection performing well across the U.K. and Europe, to be followed by a second fall/winter line in October. The deal was brokered by WildBrain CPLG’s U.K. team on behalf of Osprey London, which the agency represents globally as part of its growing lifestyle portfolio.
“Osprey London has an impressive reputation for bringing high-quality leather products and timeless styles to consumers, and so the brand is ideally positioned to extend into the footwear space,” says Jennifer Gould, brand and retail manager, WildBrain CPLG. “This stylish new partnership with 33 Joints, who are at the forefront of shoe design, is a natural extension to the brand’s existing product range and deepens its fashion accessory offering in a core category.”
The collection will include a full range of fashion footwear, including trainers, sandals, boots, slippers and wellies. All footwear styles will be available in U.K. women’s sizes 3-8 and men’s sizes 7-12.
“Working with 33 Joints on the first Osprey London footwear collections has been a true meeting of minds, with a shared passion for leather craftsmanship and design in full evidence,” says Graeme Ellisdon, founder and chief executive officer, Osprey London.
The debut spring/summer women’s collection, handcrafted in Spain, features espadrilles, easy slider sandals and indoor-outdoor slippers.
“We are really delighted to work with such a worldwide reputable brand and our teams have worked closely together to ensure each style has unique detailing that fits in with the brand,” says Antony Nathan, managing director, 33 Joints. “We are looking forward to establishing Osprey London as a serious contender in the footwear market.”