Shoes are big business. The likes of Nike and Adidas can rack up billions of dollars through the sale of boots, sneakers, sandals and all footwear in between. According to Zion Market Research, the shoe industry worldwide will be worth as much as $320 billion by 2023. That equates to a roughly 4.5 percent increase over the past six years.
As such a vast industry, it is no wonder so many brands have found sustained success year-over-year. Not just the big names are making waves either; the brands behind the brands have been disrupting an industry from behind the scenes. One example of these companies is Vida Shoes International.
You might not have heard of Vida, but you’ve most definitely heard of some of the brands they either own or license. From Unionbay to Esprit, Vida has developed consumer favorites over the years. The company has an innate ability to leverage beloved brands and revitalize them for new audiences. The firm’s unique approach has paid off over the last 20 years.
“Vida has a number of footwear brands, some owned and some licensed,” says Camila Aguirreurreta, marketing coordinator, Vida. “In the 1990s, Vida started entering into the brand licensing business and still works with many of those brands today – Unionbay, Esprit and Carter’s. After more than 20 years of continued growth, Vida continues to work closely with these heritage brands.”