As such a vast industry, it is no wonder so many brands have found sustained success year-over-year. Not just the big names are making waves either; the brands behind the brands have been disrupting an industry from behind the scenes. One example of these companies is Vida Shoes International.
You might not have heard of Vida, but you’ve most definitely heard of some of the brands they either own or license. From Unionbay to Esprit, Vida has developed consumer favorites over the years. The company has an innate ability to leverage beloved brands and revitalize them for new audiences. The firm’s unique approach has paid off over the last 20 years.
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