The new “Where’s Waldo?” collection from Vans includes printed shoes, hats and more.

License Global

January 5, 2021

2 Min Read

Vans’ newest collaboration is an homage to the classic series, “Where’s Waldo?”.

Presenting a wide collection of footwear and apparel for men, women and kids of all ages, the Vans x Where’s Waldo collection will be available worldwide beginning this month.

Making an appearance on the Classic Slip-On is the beach scene from Waldo’s first book. The outdoor scene is offset with contrast red piping on the tongue with navy-blue foxing, a color scheme that echoes back to Waldo’s signature outfit of choice. Vans’ classic authentic receives a Land of Waldos edition which pays homage to Waldo’s hometown, filled with adventures from the first book, “The Great Waldo Search.” Known for being one of the most difficult Waldo hunts of all time, the only way to identify the real Waldo is by finding the one missing a single shoe. This infamous scene is reprinted on the Authentic for Vans and Waldo fans to find and explore.

Vans’ popular Era silhouette features an all-over postage stamp pattern with stamps bearing Where’s Waldo characters. Meanwhile, the Sk8-Hi features Waldo’s arch nemesis, Odlaw, an evil twin of the worldwide traveler who dons a black and yellow color scheme. The Sk8-Hi is transformed into a black and yellow checkerboard pattern on the quarters of each shoe. If fans look closely, hidden among the checks are Waldo and Odlaw on both the adult and kids’ version. International fans will rejoice for the Old Skool with signature red and white stripe uppers that are complimented by a white Sidestripe and a printed midsole with international versions of the series, including France’s “Ou est Charlie?” to Dutch “Waar is Wally?” The Old Skool is finished with question mark-printed laces to complete the motif. Kids who are too busy adventuring to waste time on shoelaces can enjoy the international Old Skool V, equipped with Velcro strap closure.

The beach scene reappears in kids’ apparel on a t-shirt. The blue short-sleeve tee features a large searchable graphic.

A bright red snapback hat features a patch that declares “I Found Waldo” above a group shot of the series’ five main characters. Rounding out the kids’ collection are two short sleeve shirts including a red and white stripe tee with Waldo characters printed throughout, along with a hoodie and tee with “I Found Waldo” and “Off The Wall” branding.

In addition, there is a red and white ringer tee and jockey hat that each have a hidden Waldo surprise. Both Waldo and the wizard pop-up on the Vans x Where’s Waldo Houser woven and shirt. The woven features Wizard Whitebeard peeking out from behind the pocket, while Waldo can be found waving from inside the pocket of the red and white stripe tee.

Fans can find the Vans x Where’s Waldo collection in Vans retail stores worldwide and online at now.

Read more about:

VansWhere's Waldo?

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like