Spyder is stepping into the footwear category.
December 4, 2020
Spyder has partnered with Footwear Unlimited, a full-service company that designs, manufactures and distributes footwear. Spyder is owned by Authentic Brands Group, a global brand development, marketing and entertainment company.
“The launch of Spyder footwear in partnership with Footwear Unlimited expands the brand’s year-round essentials for active consumers and presents an opportunity to gain a larger market-share,” says Wesley Chu, senior vice president, sports, street and active, ABG. “This new line draws inspiration from Spyder’s core offerings, which are rooted in snow sports and introduces styles for hiking, training and every day.”
Spyder now expands its lifestyle assortment with the launch of footwear, rounding out its head-to-toe offerings for men and women. The new collection fuses elements of performance, function and fashion with key models including outdoor, hike, trail, Après Ski, and lifestyle in fresh, trend-setting colorways with technical details for ultimate performance and comfort.
“We’re thrilled to partner with Spyder, an iconic ski brand. The Spyder offerings tap into the consumer behavior shift as the outdoor lifestyle continues to grow,” says Angel Ilagan, general manager and executive vice president, active, sport and outdoor, Footwear Unlimited. “We worked alongside our expert design team and world-leading technical material suppliers and manufacturers to create a collection of footwear that authentically embodies the performance heritage and DNA of Spyder while supporting the active lifestyle of the modern consumer.”
The new Spyder footwear collection, which will range from $90-$300, will be available at select specialty retailers, department stores and on Spyder.com in fall 2021.
Read more about:
SpyderAbout the Author(s)
You May Also Like