Sperry Launches New Ice Cream-Inspired Shoe Collection

Sperry, the American footwear brand known for its boat shoe, has introduced a limited-edition capsule collection. The Sperry Ice Cream collection for men, women and kids serves up Sperry silhouettes reinvented in prints of ice cream truck treats from Good Humor and Popsicle. Seltzer Licensing Group facilitated this partnership on behalf of their client Unilever.

“Sperry is all about good times with friends and having fun, and nothing says summer fun more than Good Humor and Popsicle,” says Elizabeth Drori, chief marketing officer, Sperry. “We are so excited to launch our footwear collaboration inspired by these iconic brands’ most delicious treats.”

Key footwear styles include the Sperry Striper II sneaker, EVA Float, Crest Twin Gore slip-on sneaker and Bahama II boat shoe. The line features flavor-designs, including inspired by Strawberry Shortcake, crunchy Chocolate Eclair, Creamsicle, red, white and blue Firecracker pops and more.

“We love how Sperry captured the fun of everyone’s favorite Popsicle and Good Humor products in this collection,” says Russel Lilly, vice president, Unilever Ice Cream North America. “There’s no better way for our fans to celebrate this summer than with a fashion statement that’s just as delicious as their frozen treats.”

The Ice Cream collection is available on Sperry.com, Zappos, Nordstrom and Macy’s.