uin has announced a new partnership with the National Gallery, London to recraft uin's travel shoes using designs inspired by masterpieces housed in the London art gallery. Global art and cultural IP specialist, ARTiSTORY, brokered the deal for uin to acquire the global creative rights (excluding China) for the new "A Timeless Journey" collaborative collection that features art pieces by era-defining impressionist painters such as Van Gogh and Monet. 

The nine-piece collaborative collection includes graphic designs that draw inspiration from Van Gogh's “Sunflowers,” Claude Monet's “The Water-Lily Pond,” Georges Seurat's “The Seine Seen” from La Grande Jatte and Edgar Degas' “Ballet Dancers.”  

"uin Art Travel Shoes are determined to create a new category of travel shoes, combining simple while natural and comfortable products with creative artistic patterns,” says Fernando Acevedo, chief designer and co-founder of uin. “The colors and inspirations of those artists fit perfectly into our brand philosophy, and we are excited to set forth on this timeless journey together with images inspired by the National Gallery's masterpieces."  

Inspired by some of the best-known and best-loved impressionist paintings, the National Gallery, London x uin collaboration reinterprets the artistic feelings embedded in the vintage art pieces in a modern light to redefine footwear design as an immersive, artistic and cultural experience. 

Over the past few years, uin has launched multiple IP collaborations with global artists and brands, with its Smiley Collection; Destination Collection, Pet Collection and Blossom Collection receiving positive market feedback from over 100 countries. In the U.S., uin Footwear saw a fifteen-fold sales increase from 2019 to 2021.