License Global
November 1, 2019
Adidas has announced a new collaboration with hip-hop group the Beastie Boys in commemoration of the 30th anniversary of the group’s second studio album
Paul’s Boutique
.
The collection was unveiled at Adidas’ Beyond the Streets exhibition space in New York City.
According to
High Snobiety, it will be highlighted by a new Adidas skateboarding shoe influenced by the group’s experience with skating, hardcore punk, hip-hop and graffiti culture over the last 30 years. A portion of the sales of the collection will go to PEACE Sisters and Little Kids Rock.
Adidas’ announcement adds to its long-running relationships with musical artists. The shoemaker previously partnered with artists such as
Beyoncéand
Childish Gambino.
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