SmileyWorld, HEYDUDE Launch Footwear CollaborationSmileyWorld, HEYDUDE Launch Footwear Collaboration
The collection invites wearers to step into happy moments.
January 30, 2025

Casual footwear brand, HEYDUDE has partnered with SmileyWorld to launch its first limited-edition collection. Available in adult and kids' sizes, the collection features three unique patterns that bring joy with every step. The slip-on shoes, designed with a canvas upper and an Easy-On feature, are offered in the Wendy and Wally silhouettes. They are lightweight and travel-friendly, ideal for creating your own happy moments.
The collection is all about defiant optimism—no matter what the world throws your way. It reminds you to embrace the moment and spread smiles globally. This aligns with SmileyWorld’s goal of bringing joy and individuality through the Smileys icons, allowing adults and children to express themselves truly. This partnership merges the vibrancy of SmileyWorld with the unique style and design of HEYDUDE.
“We’re thrilled to partner with HEYDUDE for a new footwear collection,” says Ross Wilson, chief product officer – fashion, SmileyWorld. “The shoes are filled with joy and manage to bring a smile to your face as soon as you see them through the icons and patterns of SmileyWorld. Matching that with the comfort and quality, and expression of the HEYDUDE shoes, it felt like the perfect fit.”
The collection is now available to purchase online at Heydude.com.
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