Adjmi has been pegged to design, distribute and market the line for boys 12 months through size 7 and girls 12 months to size 16. The Sketchers children's line is expected to be available at department, specialty and online stores that carry Sketchers footwear.
"Sketchers Kids is considered to be one of America's top children's footwear brands," says Eric Adjmi, founder of New York City-based Adjmi Apparel. "The diversity of Sketchers' distribution and account base is in synch with the range of our family of apparel brands. We're looking forward to our first delivery and to a long partnership with Sketchers."
Recently, Sketchers partnered with The Betesh Group to create Sketchers bags in the U.S.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.