Designer, Christian Louboutin, will be featured at the Corner Shop at Selfridges’ London flagship store, which has transformed to a beach-themed pop-up experience, as first reported by WWD.  

Loubi’s on the Beach is an immersive retail concept that features a boardwalk, beach huts, a kiosk and a lifeguard on-site. 

Shoes, leather goods and accessories from the brand’s Greekaba summer collection, inspired by Athens and the Cyclades and featuring graphics by illustrator, Konstantin Kakanias, will be featured at the pop-up shop. Customers can also get limited-edition Louboutin-branded ice cream and chilled seltzer served from the kiosk. 

The pop-up carries a collection of limited-edition beach apparel and accessories including swim sets, a bat and ball for beach games, enamel cups, water bottle and surfboards in three prints.  

Selected products will be available online and at Selfridges Manchester Exchange from July. 

The summer collection is one of many “seasonal cabas” launched annually to celebrate Louboutin’s love of travel. This year, a percentage of the proceeds will be donated to Together for Children, a Greek nonprofit working to provide immediate and effective support to children, young adults with disabilities and their families in need.