The Joester Loria Group facilitated the deal.

License Global

April 19, 2022

1 Min Read
The World of Eric Carle

Children’s footwear brand See Kai Run has partnered with The World of Eric Carle for a spring/summer footwear collection featuring limited-edition prints from “The Very Hungry Caterpillar.” 

“We could not be more excited about this collaboration,” says Helen Rockey, chief executive officer, See Kai Run. “See Kai Run shares many of the same values and aspirations found in Eric Carle’s stories, such as health and wellness, family, love of nature, and exploration of the world around us.” 

“We are so happy to be partnering with See Kai Run on this adorable collection,” says Jackie DeMaio, licensing director, The Joester Loria Group. “The collection offers a fun take on the colors, characters and bold patterns of Eric Carle and inspires the next generation of explorers to connect with nature. “ 

The initial launch of The Very Hungry Caterpillar collection will feature three footwear constructions. The Stevie Infant is a first walker style; The Jetty III is a water-friendly sandal for children in sizes 4 to 13 and The Tanner is a toddler sneaker for sizes 4 to 13.5.  All styles feature caterpillar excerpts and color expressions found in “The Very Hungry Caterpillar” book. In September, The World of Eric Carle + See Kai Run collaboration will release four new designs, including a waterproof/insulated winter boot and indoor slippers.  

The See Kai Run + The Very Hungry Caterpillar collection will be available, while supply lasts, at SeeKaiRun.com, Amazon.com and Zappos.com beginning this month.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like