See Kai Run Steps into the World of Eric Carle

The Joester Loria Group facilitated the deal.
License Global

April 19, 2022

The World of Eric Carle

Children’s footwear brand See Kai Run has partnered with The World of Eric Carle for a spring/summer footwear collection featuring limited-edition prints from “The Very Hungry Caterpillar.” 

“We could not be more excited about this collaboration,” says Helen Rockey, chief executive officer, See Kai Run. “See Kai Run shares many of the same values and aspirations found in Eric Carle’s stories, such as health and wellness, family, love of nature, and exploration of the world around us.” 

“We are so happy to be partnering with See Kai Run on this adorable collection,” says Jackie DeMaio, licensing director, The Joester Loria Group. “The collection offers a fun take on the colors, characters and bold patterns of Eric Carle and inspires the next generation of explorers to connect with nature. “ 

The initial launch of The Very Hungry Caterpillar collection will feature three footwear constructions. The Stevie Infant is a first walker style; The Jetty III is a water-friendly sandal for children in

sizes 4 to 13 and The Tanner is a toddler sneaker for sizes 4 to 13.5.  All styles feature caterpillar excerpts and color expressions found in “The Very Hungry Caterpillar” book. In September, The World of Eric Carle + See Kai Run collaboration will release four new designs, including a waterproof/insulated winter boot and indoor slippers.  

The See Kai Run + The Very Hungry Caterpillar collection will be available, while supply lasts, at SeeKaiRun.com, Amazon.com and Zappos.com beginning this month.

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