PUMA, Nintendo Team for RS-Dreamer ‘Super Mario 64’

J. Cole’s signature basketball shoe is getting a Nintendo makeover.

License Global

September 3, 2020

1 Min Read

PUMA has teamed up with video game brand Nintendo to bring consumers the latest version of musical artist J. Cole’s signature basketball shoe, the RS-Dreamer “Super Mario 64,” in celebration of the 35th anniversary of “Super Mario.”

The debut collaboration with Nintendo features Super Mario 64 design elements brought straight out of the video game to the basketball court. The silhouette features PUMA Hoops technology including a disruptive cord lacing system for a snug and responsive fit, ProFoam midsole and RS-Foam heel for maximum energy return and high-abrasion rubber outsole for increased grip.

The collaborative shoe will be worn on-court by NBA and WNBA players during their respective league’s play. The new release comes on the heels of PUMA debuting the RS-Dreamer, J. Cole’s signature basketball sneaker, in July and additional colorways in August. In other PUMA news, the company recently announced the Manchester City Third Kit as well as kits for Borussia Dortmund Cup, PSV and AC Milan.

The RS-Dreamer Super Mario 64 retails for $125 and will be available September 4, in-store and online at the Foot Looker Family of Brands (including Foot Locker, Kids Foot Locker, Champs, Footaction and Eastbay), PUMA.com and the PUMA NYC Store.

Read more about:

NintendoPUMASuper Mario

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like