PUMA has teamed up with video game brand Nintendo to bring consumers the latest version of musical artist J. Cole’s signature basketball shoe, the RS-Dreamer “Super Mario 64,” in celebration of the 35th anniversary of “Super Mario.”
The debut collaboration with Nintendo features Super Mario 64 design elements brought straight out of the video game to the basketball court. The silhouette features PUMA Hoops technology including a disruptive cord lacing system for a snug and responsive fit, ProFoam midsole and RS-Foam heel for maximum energy return and high-abrasion rubber outsole for increased grip.
The collaborative shoe will be worn on-court by NBA and WNBA players during their respective league’s play. The new release comes on the heels of PUMA debuting the RS-Dreamer, J. Cole’s signature basketball sneaker, in July and additional colorways in August. In other PUMA news, the company recently announced the Manchester City Third Kit as well as kits for Borussia Dortmund Cup, PSV and AC Milan.
The RS-Dreamer Super Mario 64 retails for $125 and will be available September 4, in-store and online at the Foot Looker Family of Brands (including Foot Locker, Kids Foot Locker, Champs, Footaction and Eastbay), PUMA.com and the PUMA NYC Store.