The Stewie 1 is PUMA's newest women's basketball signature sneaker in more than a decade.

License Global

July 8, 2022

1 Min Read
Breanna "Stewie" Stewart wearing the Stewie 1.
Breanna "Stewie" Stewart wearing the Stewie 1.PUMA

PUMA and WNBA MVP and Olympic gold medalist Breanna "Stewie" Stewart announced the upcoming Stewie 1, the first new women's signature basketball sneaker in over a decade. 

"Working with PUMA to craft the first women's signature basketball sneaker in the last 12 years was an honor," says Stewart. "I hope this is the first in a legacy of signature sneakers to come for women athletes across all sports and serves as inspiration for all young people that this, along with any achievement, is possible." 

An apparel pack of nine items will also launch with the Stewie 1: the Stewie packable jacket, Stewie packable snap pants, Stewie sports bra, Stewie shorts, Stewie crewneck, Stewie leggings, Stewie graphic Tee, AOP graphic tee and a Stewie jersey. Stewart's first product collaboration with PUMA – the Overdue apparel capsule– was unveiled in October. Retailing for $35-$140, the Stewie 1 and accompanying apparel will be available this fall in North America on, at the PUMA NYC Flagship store and at select retailers. 

"Throughout her career, Breanna has always been a champion for athletes both on and off the court," says Adam Petrick, chief brand officer, PUMA. "A signature sneaker was long overdue, and our team at PUMA has been proud to work with her to see this come to life. Just as importantly, we are excited to see athletes of all ages, backgrounds and genders wearing The Stewie 1 as a reminder that equal representation and access is a must in sports." 

Related:PUMA Partners with Frida Kahlo Corporation and OEG Latino On New Release

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like