PUMA and Aries Debut First Collaboration

PUMA has announced its first collaboration with London-based luxury streetwear imprint, Aries, after debuting a tease of the collection at PUMA’s New York Fashion Week show in February.

Blending PUMA’s heritage with Aries’ luxe-streetwear aesthetic and signature graphics, the partnership riffs on racing and kitschy aesthetics, mixing modern and nostalgic references. The genderless collection is highlighted by statement graphics as well as experimental knitwear and double nylon pieces, paired with a crafted selection of accessories and footwear, including an Aries take on the iconic PUMA Mostro. 

The collaboration capsule includes a moto-mesh long-sleeve T-shirt featuring a selection of Aries custom graphics, as well as the knitted cardigan printed with an original digital print. A lace-knit tight tee incorporates cycling inspiration and is made from an original knitted jacquard, while the garment-washed oversized tee features a fierce PUMA graphic with an airbrushed motif playing on Aries’ branding of ancient mythology. The water-repellent nylon lightweight jacket and lightweight pants use a digital print featuring a PUMA skeletal X-ray graphic. Playing on kitsch codes, accessories like the PUMA x Aries Cap and very Mini Grip Bag evoke ’80s and ’90s mall aesthetics. 

For the footwear, PUMA and Aries turn their attention to the Mostro and Suede. The Mostro is the hero of the collaboration and is reworked with a mixture of mesh, neoprene and suede on the upper. Aries’ take on the Mostro also features an elastic closure with an adjustable toggle at the rear. The Suede comes with a rubberized mudguard, leather toe cap and graphics on the heel and tongue. 

PUMA x Aries launched Sept. 5 at Ariesarise.com and the Aries Flagship store in London, as well as PUMA retailers.