Pocoyo Steps Out with Crocs

Spanish Zinkia has inked a merchandising deal for Spain with shoe manufacturer Crocs, which sees the launch of a range of children's shoes featuring preschool character Pocoyo. This is the latest product deal for the CGI-animated series co-produced by Zin

April 6, 2018

Spanish Zinkia has inked a merchandising deal for Spain with shoe manufacturer Crocs, which sees the launch of a range of children's shoes featuring preschool character Pocoyo. This is the latest product deal for the CGI-animated series co-produced by Zinkia and ITV Global Entertainment.

The Crocs, available in blue or pink, will hit retails shelves in Spain this month and feature the eponymous Pocoyo on the heel strap.

The series launched on TVE in October 2006, and currently airs on TVE2.

Master toy licensee Bandai has sold over 1.5 million toys in Spain, according to Zinkia, while Big Picture, which handles home entertainment in Spain and Portugal, has sold over 1 million units.

Planeta, which handles publishing rights in Spain, has sold 500,000 books to date, Zinkia says.

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