Family franchise creator pocket.watch and Sunlight Entertainment have revealed that “Ryan’s World” will make its foray into the footwear market with a partnership with Skechers.
"At pocket.watch, our mission is to bring kids more of what they love,” says Kerry Tucker, chief marketing officer, pocket.watch. "This first of its kind collaboration between ‘Ryan's World’ and Skechers introduces footwear to the ‘Ryan's World’ franchise and gives kids the incredible opportunity to wear two of their favorite brands at once. Our collaboration with Skechers further demonstrates the massive appeal of the ‘Ryan's World’ brand, and its evolution from YouTube channel to pop culture phenomenon.”
Skechers x “Ryan’s World,” is a collaboration between Ryan and the Skechers Kids design team and will launch in the U.S. in July.
“Skechers has a long history of creating footwear that kids love to wear, and we believe our Skechers x ‘Ryan’s World collection will resonate with Ryan’s fan base,” says Jeremy Saul, managing director, global licensing and strategic partnerships, Skechers. “Ryan is creative, fun, energetic — everything Skechers is for kids — it’s a perfect fit.”
“I’m excited to share these shoes with my fans,” says nine-year-old Ryan Kaji, the star of “Ryan’s World” who collaborated with Skechers on the collection. “It was fun to design the sneakers, and I can’t wait to show them off soon.”