That’s the power of “Pine-Sole,” baby.

License Global

May 24, 2021

1 Min Read

Pine-Sol has launched the “Pine-Sole,” a limited-edition collectible sneaker designed by fashion designer, creative director and artist Vashtie Kola.

"Cleaning with Pine-Sol every Saturday morning was how my family and I showed gratitude for what we had, and the smell of Pine-Sol immediately takes me back to that time spent with my loved ones," says Kola, designer of the “Pine-Sole.” “I wanted to channel those childhood memories into a shoe that sparks nostalgia while also supporting Black female entrepreneurs like myself.” 

Sold exclusively through the recently launched Pine-Store, the brand’s first-ever merchandise collaboration is available for purchase alongside other gifts and gear with all proceeds from the Pine-Store going to digitalundivided, a nonprofit leveraging data, advocacy and innovative programs to support women of color entrepreneurs and their communities.

“We’re thrilled to continue supporting digitalundivided given all the great work they do to support Black and Hispanic female entrepreneurs,” says Stacy Stokes, senior director marketing, Pine-Sol. “Vashtie’s creative influence, passion for Pine-Sol and advocacy for fellow Black female entrepreneurs made her the perfect partner for this initiative.”

“digitalundivided and Pine-Sol’s ongoing partnership continues to highlight the genius of women of color entrepreneurs through creative collaborations,” says Lauren Maillian, chief executive officer, digitalundivided. “Teaming up with Vashtie on this exclusive collectible sneaker is an exciting way to drive support and awareness for our mission and programs that advance the future of entrepreneurship through diversity.”

The limited-edition “Pine-Sole” collectible sneaker can be found alongside other gifts and gear at

About the Author(s)

License Global

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