Paramount Launches New SpongeBob Shoe RangeParamount Launches New SpongeBob Shoe Range

Paramount Consumer Products Australia and New Zealand (ANZ) has launched a range of new “SpongeBob SquarePants” school shoes, in partnership with Munro Footwear Group.

The range will be on sale from through Feb. 3, however, every pair purchased before Jan. 30 will also be counted as an entry into a competition for a school to win a KOMPAN GreenLine playground, responsibly made from recycled ocean waste and single-use plastics. 

“This partnership is helping parents get their children excited to get ready for back to school,” says Venetia Davie, vice president, paramount consumer products, U.K., Ireland, Israel and ANZ. “The shoes and overall campaign are all about kids having fun from their tippy toes with new ‘SpongeBob SquarePants’ shoes on their feet, right to their fingertips, with a chance to enhance their school with a world-class playground made from recycled materials.” 

The new school shoes feature a bright and fun “SpongeBob SquarePants” branded inner sole with sizes ranging from 5 to 9 (U.K.) across various styles to suit boys and girls. 

“SpongeBob SquarePants” school shoes, featuring the Bikini Bottom characters on the sole.

“We’re thrilled to be working with Paramount Consumer Products to produce a dedicated Back to School ‘SpongeBob SquarePants’ shoes collection using 100% reclaimed leathers and premium materials,” says Phil Scala, chief merchandise officer, Munro Footwear Group. “The range was designed in conjunction with a team of Australian podiatrists with growing feet in mind and will be available to customers shopping at Williams and Mathers, in-store and online and is sure to be popular this Back-to-School season. It follows our long tradition of making sure children have the right footwear for growing feet that can take them from the classroom to the rough and tumble of the school yard.” 

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