Sponsored By

‘Masha and the Bear’ Scores Havaianas Deal

The children’s show is stepping into a footwear collaboration.

License Global

June 10, 2021

1 Min Read
MashaHavainas.png

Alpargatas, the parent company of Brazilian fashion brand Havaianas, has teamed up with Animaccord to produce and launch a collection of flip flops featuring characters from the cartoon “Masha and the Bear.”

“Kids licenses are a great opportunity for Havaianas to be connected with a younger target,” says Maria Fernanda Albuquerque, global communication director, Havaianas. “With ‘Masha and the Bear’ in our portfolio, we expect to go even further in building our strength amongst this target.”

The first licensed baby Havaianas have come onto the market in early Q1 2021 starting with Asia Pacific with further distribution to Europe, Latin America and other territories across the world in Q2 2021. “Masha and the Bear” flip flops for babies will be available both online and offline retails.

“We are very excited about this partnership,” says Manaf Hassan, sales director, EMEA and Americas , Animaccord. “I own several pairs of Havaianas flip flops, and this partnership is special to me as well. ‘Masha and the Bear’ is a great match for a fashion brand like Havaianas.”

 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like