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‘Masha and the Bear’ Scores Havaianas Deal

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The children’s show is stepping into a footwear collaboration.

Alpargatas, the parent company of Brazilian fashion brand Havaianas, has teamed up with Animaccord to produce and launch a collection of flip flops featuring characters from the cartoon “Masha and the Bear.”

“Kids licenses are a great opportunity for Havaianas to be connected with a younger target,” says Maria Fernanda Albuquerque, global communication director, Havaianas. “With ‘Masha and the Bear’ in our portfolio, we expect to go even further in building our strength amongst this target.”

The first licensed baby Havaianas have come onto the market in early Q1 2021 starting with Asia Pacific with further distribution to Europe, Latin America and other territories across the world in Q2 2021. “Masha and the Bear” flip flops for babies will be available both online and offline retails.

“We are very excited about this partnership,” says Manaf Hassan, sales director, EMEA and Americas , Animaccord. “I own several pairs of Havaianas flip flops, and this partnership is special to me as well. ‘Masha and the Bear’ is a great match for a fashion brand like Havaianas.”

 

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