The two American heritage brands are back for another collaboration.

License Global

November 7, 2020

1 Min Read
newbalancelevis (1).png

New Balance has teamed with Levi’s again, marking the duo’s second collection together.

In March, the two paired for the first time to create the Levi’s x New Balance 1300 sneaker. Now, their newest line will span multiple apparel categories including a t-shirt, men’s and women’s sneakers and trucker jackets.

The Levi’s x New Balance 327, the sneaker in the collection, is modeled after the original New Balance shoe. The sneaker features an upper made from denim, leather and suede, while the sole is a ‘70s-style waffle. The women’s version is available in a grey, sky blue and white colorway, while the men’s colorways include navy, white and grey as well as navy, indigo and white.

The t-shirt is emblazoned with multiple ads from both brands’ past, while the trucker jacket includes patchwork denim on one side and padded quilting on the other, each side being a representation of one of the brands. In addition to the quilting, the New Balance side also includes the brand’s logo on the back sewn with 3M reflective thread.

The collection will be available on Nov. 10 at U.S. Levi’s and New Balance stores as well as on the Levi’s App and via select wholesale partners.

Read more about:

Levi'sNew Balance

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like