Leomil, part of The Cortina Group, is expanding its footwear portfolio with Baby Shark. Nickelodeon and Pinkfong, the brands behind “Baby Shark,” have partnered with Leomil, to present a Baby Shark-branded collection following a deal brokered by WildBrain CPLG. This first collection will be available for back-to-school 2020 in Europe and the Middle East.

“We are delighted to be working with a best-in-class partner such as Leomil on Baby Shark,” says Matt Tobia, senior licensing manager, WildBrain CPLG Benelux. “Leomil has created a bold, colorful and fun collection, which really encapsulates what makes Baby Shark so popular. We look forward to seeing the products launch at retail for the back-to-school period.”