Leomil, Baby Shark Swim into Footwear Deal

Leomil, part of The Cortina Group, is expanding its footwear portfolio with Baby Shark. Nickelodeon and Pinkfong, the brands behind “Baby Shark,” have partnered with Leomil, to present a Baby Shark-branded collection following a deal brokered by WildBrain CPLG. This first collection will be available for back-to-school 2020 in Europe and the Middle East.

“We are delighted to be working with a best-in-class partner such as Leomil on Baby Shark,” says Matt Tobia, senior licensing manager, WildBrain CPLG Benelux. “Leomil has created a bold, colorful and fun collection, which really encapsulates what makes Baby Shark so popular. We look forward to seeing the products launch at retail for the back-to-school period.”