Lee Teams Up with Jack Schwartz Shoes to Expand into Footwear Market
This marks a continued expansion for the apparel brand to provide an entire wardrobe to consumers.
December 11, 2024
Lee is announcing a licensing agreement with Jack Schwartz Shoes (JSS), one of the largest family-owned footwear companies in the U.S. It marks the first major expansion into footwear for Lee.
Set to debut in the second half of 2025, Lee’s new collection follows other recent accessory ventures, including handbags, socks, underwear, belts and caps, and footwear collaborations with brands Oliver Cabell and Hey Dude. This new licensing deal will be more expansive, offering a line of multiple styles of shoes for men.
“Footwear is a natural extension of apparel, and we’re thrilled to be working with Jack Schwartz Shoes on this initiative,” says Steve Armus, vice-president, global licensing and partnerships, Lee. “JSS has a long-standing heritage and is an expert in this industry. They understand how to create quality products that provide a value; I ’m confident this line will resonate with our everyday consumer.”
“Our partnership with Lee came together naturally,” says David Schwartz, president, Jack Schwartz Shoes. “Marrying our craftsmanship and expertise in the footwear space with the branding and heritage of Lee fits seamlessly. The brand’s DNA is articulated within our design language, so no matter which silhouette appears in front of the customer, they’ll know it’s Lee footwear. Lee footwear will fill a void within the market often overlooked and most times understated. The blurring lines of casual and athletic have provided us with the perfect opportunity. Our priority and dedication to consumers looking for a brand that reflects their needs and focus lie within three key pillars: comfort, style, and price. It can fit well, look good, and be priced right in today’s world. We’ll prove that.”
The men’s Lee footwear collection will focus on contemporary takes on athletic and casual styles including a classic court sneaker, basketball and skate-inspired designs, a casual comfort/city sneaker and a heritage lace-up boot inspired by ‘90s footwear.
The collection will be available on Lee.com and at retail.
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