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March 12, 2021
Crocs and musician Justin Bieber pair the brand's Classic Clog with tall white socks from Drew House, Bieber's clothing brand.
Their second product collaboration – the Crocs x Justin Bieber with Drew House Classic Clog 2 – features a lavender classic clog, a branded logo fixed to the backstrap and special appearances from Theodore and other characters from the Drew House community as oversized Jibbitz charms. The silhouette comes bundled with a pair of Drew House-branded socks.
"Crocs with socks is definitely the move," says Bieber. "They're comfortable. They're fashionable and, most importantly, it's fun to bring your style to how you wear them. It's been a blast bringing this latest collaboration with Crocs to life."
The second Crocs x Justin Bieber with Drew House collaboration follows an October 2020 launch, which sold out worldwide.
To engage fans during the global launch, Crocs has also partnered with Snapchat for an augmented reality gamification activation that allows consumers to interact with the campaign's look and feel. For a limited time, fans are encouraged to collect as many classic clogs, drew house socks and Jibbitz charms as they can by tilting their head before the virtual arcade clock stops.
In China, Bieber (via social media) will send fans on a mission to locate 13 claw machines in nine cities across the country, giving them a chance to play the game for free to win Crocs clogs, drew house plush toys and Drew House socks.
"As a digital-first brand, we continue to surprise our fans with new and engaging ways to experience our icon, while delivering break-the-internet collaborations," says Heidi Cooley, global marketing head, Crocs. "From a partnership perspective, Justin's artistic passion is paired with Crocs' ability to create memorable, consumer-first moments that celebrate the importance of being comfortable in your shoes...and socks."
The collaboration bundle will be available in limited quantities on www.TheHouseofDrew.com in the U.S. and China on March 15, followed by a global launch beginning on March 16 across select Crocs e-commerce channels in the U.S, Europe and Asia. The Crocs x Justin Bieber with Drew House Classic Clog 2 will also be sold at select Crocs retail stores. In the United States, the product will be available for purchase beginning at 10 a.m. ET on March 16.
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