Hustler Licensing and YRU Shoes have announced a collaboration on a new footwear line.

HUSTLER | XTRA will begin rolling out to retailers in August and at YRUshoes.com, Dollskill.com, YRU retailers and all Hustler Hollywood locations nationwide and online. 

The new collection will have YRU signature features such as chunky high-heel boots, giant stilettos, oversized buckles, patent leather and vinyl straps, while incorporating bold colors.

The line will incorporate rhinestones, pastel hologram stretch-on boots, faux fur and more. Several traditional designs will also be offered in the collection, including slides that feature a collage of Hustler magazine covers and the Hustler logo.

"Working with YRU has been exciting, as their bold creations are fun, fabulous and are always on the cutting edge of what's hot in the marketplace for footwear,” says Philip Del Rio, vice president of retail, Hustler Hollywood. “HUSTLER | XTRA will help introduce a new audience to the Hustler brand while appealing to many of our existing customers who crave the style of shoes we sell in our stores."

"Our HUSTLER | XTRA shoes will be as hot as our customers. We are continuously updating our product offerings to keep up with current trends,” says Ernie Nuñez, owner, founder and designer, YRU. “We try our best to lead those trends by being the first to market, with ideas that will keep the competition on their toes, literally."