HOKA and Bodega Launch New Collaboration

Collection combines city style with the great outdoors.
License Global

March 25, 2022

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HOKA

Athletic shoe company HOKA has announced a new limited-edition capsule with streetwear boutique, Bodega. The collaboration combines outdoor performance engineering with city-inspired streetwear design. The two-item drop comprises a special-edition colorway of the Kaha Low GTX trail hiker and ORA Recovery Slide. 

Bodega is based in Boston and the design and materials channel the four seasons of New England. The ankle-high HOKA x Bodega Kaha Low GTX features a new martini olive colorway with almond accents and combines proprietary foams, patented geometries and Vibram Megagrip traction. The HOKA x Bodega ORA Slide also comes in a martini olive colorway but is designed with soft layers of EVA.   

"Bodega is excited to partner with HOKA on the Kaha Low GTX and ORA Recovery Slide,” says Matt Zaremba, director, marketing, Bodega. "HOKA stands at the intersection of style and function, continually innovating footwear. Most importantly, our team appreciates the quality and performance of HOKA footwear.

Because we are a bi-coastal brand, residing in cities with incredible outdoor resources nearby right outside city limits, we stay active. Whether escaping from the hustle and bustle of city living to refocus and ground ourselves, or chasing the next adventure, we rely on quality goods that will make the journey enjoyable while retaining our individual approach to style. HOKA is a key brand in the space that aligns with our personal and collective tastes and appreciation for getting up and getting out there." 

"The HOKA x Bodega collab is the unification of two innovative and groundbreaking brands, with the result being shoes that empower people to explore in comfort, no matter the terrain," says Gretchen Weimer, vice president, product, HOKA. "Bodega is the pinnacle expression of best-in-class streetwear, and it was an honor to collaborate on a unified vision for these special HOKA styles." 

The HOKA x Bodega capsule collection is available now exclusively at Bodega.com, Bodega stores and at

HOKA.com

 on April 1. 

 

 

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