HEYDUDE, a comfort shoe brand, has announced a partnership with singer, songwriter and philanthropist Jelly Roll to empower individuals to walk toward self-acceptance and a brighter future. The Grammy-nominated singer/songwriter is known for his therapeutically minded music and continues to challenge the status of his past, overcoming challenges like addiction and incarceration while inspiring others. His highly anticipated new album, “Beautifully Broken,” was released Oct. 11, and his current sold-out arena headlining tour is making its way across the U.S.
In celebration of the partnership, HEYDUDE and Jelly Roll co-designed a limited-edition shoe inspired by the themes in Jelly Roll’s new album. The white Wally Slip Canvas silhouette features a black skull design and gold crackle print on the outsole. Each pair includes a vinyl copy of the “Beautifully Broken” album as a gift with purchase while supplies last.
“Jelly Roll is an inspiration to others and, as a result, has become one of the most popular and versatile artists in the world,” says Paul Nugent, chief marketing officer, HEYDUDE. “He is authentic to his core and embraces what it means to be a Dude. He’s a true creative visionary, collaborating on thoughtfully designed products that we know everyone, especially his fans, will love.”
The long-term, global partnership will include new product drops, coordinated social media efforts and digital marketing. HEYDUDE and Jelly Roll are also partnering with Big Brothers Big Sisters, the preeminent one-to-one youth mentoring organization in the U.S.
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