Hasbro, TOMS Team for ‘Candy Land’ Kicks

Hasbro has lent the imagery of “Candy Land” to TOMS footwear. The collection is the first planned in a series between the two brands, opening up a world of possibilities for toy and game-themed footwear.

Designs for the collection include four new prints, each with a unique feature like all-over glitter, translucent glitter outsole and more. There are designs for women and children.

“In partnership with Hasbro, the brand behind some of the most beloved toys and games, TOMS is thrilled to introduce our original Alpargata in four playful new prints,” TOMS said in a statement about the collaboration. “Take a trip down memory lane and straight into the Peppermint Forest in a pattern that features ‘Candy Land’s’ iconic logo. Or, go bold with bright pink canvas Alpargatas covered in confections and discover hints of your favorite characters, like King Kandy and Mr. Mint. Even Queen Frostine and Princess Lolly make a royal appearance in matching styles for you and your mini, with all-over glitter for added sweetness.”

The shoes are available now on the TOMS website and range in price from $34.95 to $64.95.