Ground Up Signs Eight New Partnerships for 2023

Hasbro, Mattel, WWE and more join the Ground Up licensors list.
License Global

January 4, 2023

Logos from the new Ground Up deals.
Logos from the new Ground Up deals. Ground Up

Ground Up International, a footwear company, is starting 2023 by signing eight new licenses partnering in upcoming footwear collaborations.  

Joining Ground Up is “


,” Mattel, Hasbro, “Chainsaw Man,”

Afro Unicorn

, “




and Billy’s Footwear. Partnerships from Mattel and Hasbro will bring characters to life from “

My Little Pony

” to

Hot Wheels

. Partnerships from Billy’s Footwear and Afro Unicorn will bring diverse, inclusive fashion. The new sneaker collaborations will launch in the spring. 


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