Ground Up Signs Eight New Partnerships for 2023

Hasbro, Mattel, WWE and more join the Ground Up licensors list.

License Global, Content Editor

January 4, 2023

1 Min Read
Logos from the new Ground Up deals.
Logos from the new Ground Up deals. Ground Up

Ground Up International, a footwear company, is starting 2023 by signing eight new licenses partnering in upcoming footwear collaborations.  

Joining Ground Up is “Bluey,” Mattel, Hasbro, “Chainsaw Man,” Afro Unicorn, “Miraculous,” WWE and Billy’s Footwear. Partnerships from Mattel and Hasbro will bring characters to life from “My Little Pony” to Hot Wheels. Partnerships from Billy’s Footwear and Afro Unicorn will bring diverse, inclusive fashion. The new sneaker collaborations will launch in the spring. 

 

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About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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