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Logos from the new Ground Up deals. Ground Up
Ground Up International, a footwear company, is starting 2023 by signing eight new licenses partnering in upcoming footwear collaborations.
Joining Ground Up is “Bluey,” Mattel, Hasbro, “Chainsaw Man,” Afro Unicorn, “Miraculous,” WWE and Billy’s Footwear. Partnerships from Mattel and Hasbro will bring characters to life from “My Little Pony” to Hot Wheels. Partnerships from Billy’s Footwear and Afro Unicorn will bring diverse, inclusive fashion. The new sneaker collaborations will launch in the spring.
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