Ground Up, Hello Kitty Launch Sneaker Collab for Kids Foot Locker

Ground Up International has announced a new collaboration with Sanrio to celebrate Hello Kitty’s 50th anniversary, launching an exclusive court sneaker at Kids Foot Locker. This is Ground Up’s first collaboration with the iconic brand, in time for the back-to-school season. 

The sneakers, designed for toddlers and preschoolers, feature playful Hello Kitty-inspired elements such as glitter stripes, plush patches and iridescent details. The sneakers are built with vulcanized construction for durability and comfort. Each pair comes in collectible packaging, designed to commemorate Hello Kitty’s 50th anniversary. 

Ground Up’s Hello Kitty toddler and preschool sneakers are available exclusively at Kids Foot Locker.