Ground Up and Walmart Release ‘Wicked’-Inspired Sneakers

Creative footwear brand, Ground Up International, has partnered with Walmart to launch new high-top sneakers inspired by Universal Pictures’ upcoming “Wicked” film. The sneakers’ whimsical design pays homage to the magic of the characters Elphaba and Glinda ahead of the film’s November release.  

The pink and green ombre design represents the characters’ contrasting personalities, with silver sugar glitter under the glass and classic white twill laces for comfort. Each shoe has a bumper message: “Defy Gravity” on the right shoe to represent Elphaba and “Perfectly Pink” on the left for Glinda.  

The sneakers are available at Walmart. “Wicked” arrives in theaters Nov. 22.