Ground Up and BBC Studios Partner for Bluey Footwear Deal in the U.S.

Collection contains unique designs featuring Bluey, Bingo, Bandit and Chilli and includes a wide range of styles.
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License Global

September 22, 2022

License Global

Footwear brand Ground Up and


Studios have partnered together to bring footwear inspired by Ludo Studio’s “


,” to the United States. This deal will help bring Bluey and her family to life in footwear for toddlers everywhere to enjoy and wear. The range will launch in 2023. 

Ground Up plans to take an elevated approach on their newest collection by creating unique designs featuring Bluey herself, Bingo, Bandit and Chilli. While offering a wide range of styles such as: slip on sneakers, lace low tops, high tops, seasonal boots, slides, slippers and athletic sneakers. 

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