Sponsored By

Ground Up and BBC Studios Partner for Bluey Footwear Deal in the U.S.

Collection contains unique designs featuring Bluey, Bingo, Bandit and Chilli and includes a wide range of styles.

License Global

September 22, 2022

1 Min Read
License Global

Footwear brand Ground Up and BBC Studios have partnered together to bring footwear inspired by Ludo Studio’s “Bluey,” to the United States. This deal will help bring Bluey and her family to life in footwear for toddlers everywhere to enjoy and wear. The range will launch in 2023. 

Ground Up plans to take an elevated approach on their newest collection by creating unique designs featuring Bluey herself, Bingo, Bandit and Chilli. While offering a wide range of styles such as: slip on sneakers, lace low tops, high tops, seasonal boots, slides, slippers and athletic sneakers. 

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like