The Grateful Dead have teamed with Sanuk to create a hippie-inspired footwear collection, according to a report by Rolling Stone.
The collection includes Sanuk’s most popular silhouettes emblazoned with Grateful Dead imagery including tie-dye and psychedelic prints along with embroidery of the Bertha skull-and roses and more.
The officially licensed partnership is designed with, and approved by, David Lemieux who was the band’s long-time archivist and legacy manager. Lemieux worked with the band members for more than 20 years.
“We are stoked to continue to pay tribute to this seminal band’s vibrant energy with a fresh set of new patterns, designs and styles, all designed for turning on, tuning out and chilling out,” says Seth Pulford, marketing director, Sanuk. “Now more than ever, we are proud to honor and celebrate the legacy of a band that believed in the power of music to heal and affect positive change.”
The limited-edition collection includes styles for men, women and kids. Prices range from $32 to $70. The collection is available exclusively on Sanuk's website now and will it hit select retail stores in August.
Sanuk and the band have collaborated twice before, with the last collection dropping in April of this year and selling out within days of the release. For the Grateful Dead, the band has also played on with other partners in recent years. Just earlier this year, the band’s imagery was leveraged for a deodorant deal with North Coast Organics.