Multiple streetwear designers and NBA stars have signed on for Foot Locker’s basketball-inspired holiday releases.
November 19, 2020
Foot Locker has announced the "12 Days of Greatness," a basketball-inspired holiday collection celebrating universal love of the game.
To bring 12 Days of Greatness to life, Foot Locker has teamed up with streetwear designers and NBA stars. The collection sees Foot Locker collaborating with some of the biggest names in streetwear, sneaker and basketball culture including Waraire Boswell, Don C, Melody Ehsani, Montrezl Harrell, Kyle Kuzma, Sami Miro, PJ Tucker and Rhuigi Villaseñor.
"This year we've re-imagined our holiday shopping experience to not only release the hottest footwear but offer our community unique apparel and accessories that speak to their interests in all things basketball and sneaker culture," says Richard McLeod, vice president, marketing, Foot Locker, North America. "12 Days of Greatness is an opportunity for us to celebrate our collective love of basketball and the culture that surrounds the game."
In addition to Foot Locker's exclusive apparel and accessories, 12 Days of Greatness will also feature a curated assortment of footwear releases from Nike, Jordan, adidas, PUMA, Reebok, New Balance and more.
Each capsule collection will drop on one of 12 Days between Nov. 20 and Dec. 26.
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