Multiple streetwear designers and NBA stars have signed on for Foot Locker’s basketball-inspired holiday releases.

License Global

November 19, 2020

1 Min Read
footlocker.png

Foot Locker has announced the "12 Days of Greatness," a basketball-inspired holiday collection celebrating universal love of the game.

To bring 12 Days of Greatness to life, Foot Locker has teamed up with streetwear designers and NBA stars. The collection sees Foot Locker collaborating with some of the biggest names in streetwear, sneaker and basketball culture including Waraire Boswell, Don C, Melody Ehsani, Montrezl Harrell, Kyle Kuzma, Sami Miro, PJ Tucker and Rhuigi Villaseñor.

"This year we've re-imagined our holiday shopping experience to not only release the hottest footwear but offer our community unique apparel and accessories that speak to their interests in all things basketball and sneaker culture," says Richard McLeod, vice president, marketing, Foot Locker, North America. "12 Days of Greatness is an opportunity for us to celebrate our collective love of basketball and the culture that surrounds the game."

In addition to Foot Locker's exclusive apparel and accessories, 12 Days of Greatness will also feature a curated assortment of footwear releases from Nike, Jordan, adidas, PUMA, Reebok, New Balance and more.

Each capsule collection will drop on one of 12 Days between Nov. 20 and Dec. 26.

Read more about:

Foot Locker

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like