Floafers Partners with Crayola for Silly Scents Kids’ Shoes

Floafers, maker of foam footwear, has partnered with Crayola for a line of kids’ Silly Scents shoes. 

The new slip-ons feature sweet Crayola Silly Scents-ations of pineapple, coconut, cherry and grape, and are designed with coordinating colorful motifs. 

The shoes are made of antimicrobial and odor-resistant EVA that cleans up easily with soap and water, while their rubber outsoles reduce sliding on slick surfaces. For enhanced comfort and support, the line incorporates a built-in arch and massage pods. The shoes feature ventilation ports for air flow while tiny air bubbles inside the foam makes them lightweight.   

 “Crayola’s long-standing reputation for promoting fun for kids made the legendary brand the perfect partner,” says Larry Paparo, chief executive officer, Floafers. “Our goal is to add some whimsy to a child’s footwear wardrobe.” 

“Crayola inspires self-expression through color,” says Warren Schorr, vice president, business development and global licensing, Crayola. “Our playful Silly Scents footwear with Floafers takes things a “step” further, bringing fun to feet, eyes and noses.” 

The collection is available in sizes toddler 4 to youth 3 and goes on sale on Floafers.com and at select retail locations in May.