The new slip-ons feature sweet Crayola Silly Scents-ations of pineapple, coconut, cherry and grape, and are designed with coordinating colorful motifs.
The shoes are made of antimicrobial and odor-resistant EVA that cleans up easily with soap and water, while their rubber outsoles reduce sliding on slick surfaces. For enhanced comfort and support, the line incorporates a built-in arch and massage pods. The shoes feature ventilation ports for air flow while tiny air bubbles inside the foam makes them lightweight.
“Crayola’s long-standing reputation for promoting fun for kids made the legendary brand the perfect partner,” says Larry Paparo, chief executive officer, Floafers. “Our goal is to add some whimsy to a child’s footwear wardrobe.”
“Crayola inspires self-expression through color,” says Warren Schorr, vice president, business development and global licensing, Crayola. “Our playful
The collection is available in sizes toddler 4 to youth 3 and goes on sale on Floafers.com and at select retail locations in May.
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