Fisher-Price Partners with Buster Brown on Children's Footwear

Fisher-Price Consumer Products inked a new licensing partnership with Buster Brown & Co. to produce a new, Fisher-Price-branded  kids’ footwear collection featuring Fit Zone® technology.The new collection features shoes for pre-walk

April 6, 2018

The new collection features shoes for pre-walk and toddler boys and girls, including athletic shoes, sandals/beachwear, casuals, boots and slippers in a variety of styles and colors. The first line of shoes will be available to consumers for spring 2009.

The line will feature Fit Zone® technology, which allows parents to gauge their child’s shoe size without a fitting. By holding the child’s foot against the shoe bottom and judging the toe placement in one of Fit Zone’s three-color bands (too small, just right or too big), parents can gauge their child’s shoe size while in the store.

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