Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
August 25, 2020
Women’s fashion and lifestyle brand Vera Bradley and casual footwear creator Crocs have announced a new limited-edition footwear collection.
The two brands partnered for the second time to expand the Vera Bradley + Crocs exclusive footwear collection, combining Vera Bradley’s signature bright florals and paisley designs with Crocs’ comfort. The brands’ first collaboration launched in July 2019.
“The success of our first Vera Bradley + Crocs footwear collection that debuted last summer proved that both of our fans love fashion, function and fun, making our collaboration the perfect pairing,” says Rob Wallstrom, chief executive officer, Vera Bradley. “Our newest styles provide just the right combination of colorful patterns and comfort.”
In addition to multiple Vera Bradley-themed shoes, new Vera Bradley + Crocs Jibbitz Charms 3-packs will be available. Following the Aug. 25 launch, two additional new collections will be introduced on Sept. 8. A special-edition Vera Bradley + Crocs Neria Pro II and Vera Bradley + Crocs Bistro Clog will be new styles offered for the Crocs At Work line of work shoes. Additionally, Vera Bradley + Crocs will launch their first-ever children’s collection featuring the Children’s Classic Clog in two patterns. To complete the look from head to toe, Vera Bradley will also debut matching children’s backpacks and lunch bags on the same day.
“We’re excited to again bring to life the iconic designs and colors of Vera Bradley on our Crocs At Work and Classic styles, also now available in kids,” says Heidi Cooley, global marketing head, Crocs. “The diverse offerings of these newest Vera Bradley + Crocs collections are sure to be a hit.”
Select footwear styles and Jibbitz Charms are now available in-store and online at VeraBradley.com and will be available at Crocs.com beginning Sept. 8. In other recent Crocs news, the brand recently released collaborations with Luke Combs, Disney and KFC.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
Mallet London, Smiley Launch Capsule CollectionFeb 29, 2024
Borussia Dortmund, Legends Enter Long-Term PartnershipFeb 29, 2024
UTA, Los Angeles Fire Department Foundation Announce PartnershipFeb 29, 2024
Taco Bell, Tajín Blend Flavors in Limited-Time MenuFeb 29, 2024