Crayola Lace-Up Native Shoes Deal
Native Shoes has drawn up a licensing deal with Crayola.
April 26, 2021
Native Shoes has announced a limited-edition collaboration with Crayola.
Drawing inspiration from Crayola's colors, the spring range spans 11 Native Shoes' styles for adults and kids. The Jefferson, Jefferson Child, Spencer LX and Charley sandals have been reimagined with a scribble print. An additional four-scribble print sees the Jefferson Child emblazoned with different color scribbles on each side.
"Crayola strives to help parents and educators raise creatively-alive kids," says Warren Schorr, vice president, business development and global licensing, Crayola. "We are thrilled to partner with Native Shoes, another mission-driven brand, to inspire kids and adults to step up each day with eye-catching, bold footwear."
The Jefferson, Jefferson Child, Charley and Miles have also been reinvented in an ombre block print. The shoes are available in Crayola shades Sunny Side Up Yellow and Navy Niblet Blue, alongside the kids-only Green Sprout Miles and Awesome Pink Charley styles.
As with all Native Shoes, the 11 styles are fully recyclable through the Native Shoes Remix Project. The shoes can be shipped back free-of-charge once outgrown, transformed into playgrounds for local communities in Native Shoes' hometown of Vancouver, Canada.
"As a brand, Native Shoes is all about making it easy for all to live lightly," says Kyle Housman, chief executive officer, Native Shoes. "We celebrate the happy moments, bold colors and light footprints which make our world a better place. With its bright colors and boundless inspiration, Crayola is a natural partner, and we're so excited to work with them on this collaboration."
The Native Shoes x Crayola collab will launch on April 27. The collection will be available to purchase from NativeShoes.com, NativeShoes.com/ca and participating retail partners.
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