Concepts, Nike Collab Gets in the Thanksgiving Spirit

Nike and Concepts get inspired by the turducken for latest shoe collaboration.

License Global

November 5, 2020

1 Min Read
concepts-nike-sb-dunk-high-turducken-01_original.png

Concepts has partnered with Nike to create a custom Nike SB Dunk inspired by the Thanksgiving and the turducken.

The TurDUNKen sneaker comes together as a Nike Dri-FIT chicken foot sock, stuffed inside a duck-inspired Dunk, completed by turkey wrapping paper. It is boxed in an oven-inspired container complete with holiday leftovers such as a family-dinner-themed turkey leg Nerf vortex football. The sneaker is joined by an associated apparel collection of a fleece bomber jacket, T-shirt and beanie. 

“We've definitely never taken ourselves too seriously,” Deon Point, creative director, Concepts. We’re well-versed in sport. We come from luxury. The thing with us that always gets overlooked is our sense of humor. We love to have fun.” 

The idea for the shoe was inspired by the turducken, a Louisiana staple made nationally famous by football announcers. Turducken is a Thanksgiving staple which features a chicken stuffed into a duck, further stuffed into a turkey.

The Concepts x Nike SB Dunk High TurDUNKen launches Nov.14 at Concepts’ Boston and New York flagship stores, and at cncpts.com.

Read more about:

Nike

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like