Concepts has partnered with Nike to create a custom Nike SB Dunk inspired by the Thanksgiving and the turducken.
The TurDUNKen sneaker comes together as a Nike Dri-FIT chicken foot sock, stuffed inside a duck-inspired Dunk, completed by turkey wrapping paper. It is boxed in an oven-inspired container complete with holiday leftovers such as a family-dinner-themed turkey leg Nerf vortex football. The sneaker is joined by an associated apparel collection of a fleece bomber jacket, T-shirt and beanie.
“We've definitely never taken ourselves too seriously,” Deon Point, creative director, Concepts. We’re well-versed in sport. We come from luxury. The thing with us that always gets overlooked is our sense of humor. We love to have fun.”
The idea for the shoe was inspired by the turducken, a Louisiana staple made nationally famous by football announcers. Turducken is a Thanksgiving staple which features a chicken stuffed into a duck, further stuffed into a turkey.
The Concepts x Nike SB Dunk High TurDUNKen launches Nov.14 at Concepts’ Boston and New York flagship stores, and at cncpts.com.