Brandgenuity Announces DC Shoes x Fireball Collab

“We’re excited to collaborate with DC to bring our brands to life in a fun way,” says Danny Suich, global brand director, Fireball. “Fireball has an irreverent and mischievous spirit born from the idea that convention is meant to be broken – much like that of DC. We want to encourage people to free their fire by saying no to what's expected, yes to freedom and ‘f it’ to turn the mundane into the memorable, and we know our fans will do so proudly while wearing these spicy kicks.”  

Featuring unique co-branding, a red real suede upper, a whisky-inspired gum sole and other touches throughout, this limited-release colorway was brokered by

Brandgenuity

. They are also supporting the development and rollout of the Fireball licensing program.

"Fireball occupies a special place in hearts and culture,” says Michael Minter, global marketing head, DC Shoes. “It's that go-to option for having a good time with friends...especially during the holidays. And since our of-age skateboarders and snowboarders have been known to enjoy a shot or two, we thought it was high time for a little collaboration." 

The Fireball X DC Shoes Manteca 4 will be exclusively available on DCshoes.com beginning on Nov. 30.