Authentic Brands Group Signs Agreement with Warson for Frye and Volcom Occupational Footwear

Longtime Reebok partner, Warson Brands, will design and develop work footwear for both brands.

License Global

September 1, 2022

1 Min Read
Authentic Brands Group logo.
Authentic Brands Group logo.Authentic Brands Group

Authentic Brands Group (ABG), announced an expanded partnership with Warson Brands, a full-service manufacturer of protective and safety technologies and longtime partner of Reebok. Warson has signed on to design, develop and distribute premium occupational footwear for the Frye and Volcom brands in the U.S. and Canada. 

“Warson has been an incredibly strong licensed partner for Reebok for over a decade,” says Jarrod Weber, group president, lifestyle, chief brand officer, ABG. “Through strategic alignment with Reebok’s design team, Warson has created a unique portfolio of footwear for the work community that integrates with the Reebok aesthetic and technology. We are pleased to leverage that expertise and introduce those categories for Frye and Volcom.” 

The Frye Company will launch Frye Supply, a new occupational footwear line. Volcom’s skate-inspired work shoes will offer styles for a new generation of workers who are inspired by board lifestyle and action sports. 

“We look forward to this partnership with Authentic Brands Group to introduce two leading lifestyle brands to the occupational footwear market in 2023,” says Jim Maritz, president and chief executive officer, Warson Brands. “Our team at Warson has always been about market leadership and innovation, and we believe that these new lines of footwear will help us to perform even better for our customers in the coming years.”  

Related:NYC Alliance Partners with Authentic Brands Group for Frye and Tretorn

Both the new Frye and Volcom work footwear collections will be available at select workwear and specialty accounts in spring 2023. 

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License Global

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