(ABG), announced an expanded partnership with Warson Brands, a full-service manufacturer of protective and safety technologies and longtime partner of
. Warson has signed on to design, develop and distribute premium occupational footwear for the Frye and
brands in the U.S. and Canada.
“Warson has been an incredibly strong licensed partner for Reebok for over a decade,” says Jarrod Weber, group president, lifestyle, chief brand officer, ABG. “Through strategic alignment with Reebok’s design team, Warson has created a unique portfolio of footwear for the work community that integrates with the Reebok aesthetic and technology. We are pleased to leverage that expertise and introduce those categories for Frye and Volcom.”
The Frye Company will launch Frye Supply, a new occupational footwear line. Volcom’s skate-inspired work shoes will offer styles for a new generation of workers who are inspired by board lifestyle and action sports.
“We look forward to this
Both the new Frye and Volcom work footwear collections will be available at select workwear and specialty accounts in spring 2023.
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