Animaccord, Crocs Steps into ‘Masha’ Deal

“We are extremely excited about our partnership with Crocs that will be distributing a licensed ‘Masha and the Bear’ footwear collection around the world,” says Alexey Merkulov, chief commercial officer, Animaccord. “Together we'll brighten up the days of kids and their parents everywhere with unique style and creativity. Our cartoon shares lots in common with Crocs – everything from a ‘colorful’ mood to a real fan base. Therefore, we cannot wait to see little ones wearing their legendary clogs with their lovable characters and adults with branded jibbitz on their footwear, uniting families all over the world in the original Crocs and a matching ‘Masha and the Bear’ style.”

Crocs will bring the collection of licensed Clogs and Jibbitz to both e-commerce and Crocs original stores. The collection will be rolling out across key markets this