Adidas Signs 'Rick & Morty' for Footwear Launch

The new X SPEEDPORTAL from adidas is a new line of football boots that launched with an original 90-second film from the creators of “Rick & Morty” and Adult Swim. In the short, the lead characters behind the popular animated series, join athletes and footballers Mo Sallah and Vivianne Miedema as they “experiment with the possibilities of multi-dimensional speed using X SPEEDPORTAL.” 

“If one thing’s for certain in modern football, it’s that the game is getting faster and faster,” says Franziska Aurnhammer, senior product manager, adidas. “Faster attacks, faster reactions, and faster athletes. But ‘speed’ itself is also changing with the times. Top-speed linear sprints were used to dominate the game. In 2022, speed is multi-dimensional, encompassing mental quickness, positioning, space creation, and more.” 

“This 90-second short is as funny as anything ‘Rick and Morty’ and as fast as whatever Rick must have put into this boot,” says Michael Ouweleen, president, Adult Swim. “It’s a collaboration that could only happen in a multiverse, and Rick, Morty, Mo Salah and Vivianne Miedema are the (fever) dream team you never knew you needed to see.”  

Available in a Portal Fluid Green colorway, this is the first X-series boot to contain zero virgin polyester, with at least 50% of the boot’s upper made with recycled materials.

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