Launched with a dedicated animated short from the “Rick & Morty” universe, adidas has announced a collaboration breaking the boundaries of science this week.

License Global

July 21, 2022

1 Min Read
Rick & Morty with Mo Sallah and Vivianne Miedema.
Rick & Morty with Mo Sallah and Vivianne Miedema.WarnerMedia

The new X SPEEDPORTAL from adidas is a new line of football boots that launched with an original 90-second film from the creators of “Rick & Morty” and Adult Swim. In the short, the lead characters behind the popular animated series, join athletes and footballers Mo Sallah and Vivianne Miedema as they “experiment with the possibilities of multi-dimensional speed using X SPEEDPORTAL.” 

“If one thing’s for certain in modern football, it’s that the game is getting faster and faster,” says Franziska Aurnhammer, senior product manager, adidas. “Faster attacks, faster reactions, and faster athletes. But ‘speed’ itself is also changing with the times. Top-speed linear sprints were used to dominate the game. In 2022, speed is multi-dimensional, encompassing mental quickness, positioning, space creation, and more.” 

“This 90-second short is as funny as anything ‘Rick and Morty’ and as fast as whatever Rick must have put into this boot,” says Michael Ouweleen, president, Adult Swim. “It’s a collaboration that could only happen in a multiverse, and Rick, Morty, Mo Salah and Vivianne Miedema are the (fever) dream team you never knew you needed to see.”  

Available in a Portal Fluid Green colorway, this is the first X-series boot to contain zero virgin polyester, with at least 50% of the boot’s upper made with recycled materials.

Related:Wendy’s, ‘Rick and Morty’ Take on Las Vegas

Read more about:

adidasRick and Morty

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like