Shoe is housed in a box reminiscent of the restaurant itself.

License Global

April 4, 2022

1 Min Read

adidas and Waffle House have teamed up to create the new TOUR360 22 x Waffle House golf shoe. 

The shoe’s upper is an off-white “batter-like” colorway, like the batter that fills waffle irons at more than 1,900 Waffle House locations across the U.S. The square shapes inside the waffles are represented and embossed across the full-grain leather waterproof upper. Across adidas’ 3-Stripes, they include a checkered waffle pattern in dark brown. The yellow Waffle House sign is also featured on the heel. 

“We love this time of year because more than anything else it’s an unofficial start to the golf season for everyone,” says Masun Denison, global footwear director, adidas Golf. “Waffle House is such a well-known restaurant in Georgia and throughout the U.S., we knew it would be fun to partner with their team on a design that brings a piece of the famous restaurant to everyone, all in our flagship silhouette.” 

Beyond the upper, the shoe features yellow sockliners with both the adidas and Waffle House logos as well as a transparent outsole that captures the pour of maple syrup underneath the SPIKEMORE traction system. Th limited-edition shoe is available in men’s and women’s sizes. The box housing the shoes is also specially designed to look like the restaurant. 

“We couldn’t have asked for a better marriage between our signature waffles, the adidas TOUR360 22 golf shoe and our signature restaurants,” says Walt Ehmer, president and chief executive officer, Waffle House. “Who knew our famous, sweet cream waffles could also be so much fun to wear?” 

The limited item will be sold beginning April 7, on, the adidas app and at select retailers in the U.S. 

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like